Bank of America made a big mistake this year. They thought they could charge a minor fee to their customers, and it would be ok. People started realizing how much this minor charge would be - and were probably quite offended that their tax dollars were spent to bail this bank out just a few months earlier and posted the cry foul all over Facebook, Twitter - and it made the news. Some time afterwards (and really not quick enough to be a marketing ploy executed well if you ask me) BoA changed their tune and took that idea of fee away.
Now, this week, Verizon pulls the same crapola. Two to five days after, they change their tune. This my friends in my opinion was a coattails marketing ploy. They got free press all over the place. Sure it looks bad - but none of us remember half the things on the top 10 events of 2011 - this gets a burst of press energy. That is priceless. I still call BS though on this one - it was weak.
Not really a blog today - I need to get the bar all pretty for New Years and watch other people drink and have fun - so thought I would call BS and walk away today! Happy New Year :)
