My last post was about being cool. What is cooler than being in a club? Clubs are organized cliques! Cliques by definition are cool! So why a club? Why make a group for people to be members in? How do you do it so that your goals for your business and the club are maintained? Because clubs get things DONE!
I joined a board and a business association when I first opened my business. I really could not participate until I had my feet on the ground and had staff that could run the place so I could attend meetings and get time to help out with things - I am glad I stuck with it, because it's been a great thing for my company and to help build relationships with the bizs around me. I then was asked to be on a chamber board. It was outside my physical business area, but the members of the board I knew were supportive, and it felt like a good fit - but then there was drama - and a LOT of it, so I left it before the ink was dry. Then, I was asked to join the Rotary. I was sponsored, nominated and approved by the board. It's a group that I enjoy because it has structure, goals and camaraderie. I am sure there will be others, but these are 3 great examples to start with.
Why create a club?
- Common interests attract people to each other
- Relationships within the club keep people
- Positive clubs with good membership invite the same to it
- Start small 2-4 core people -you need workers and people with time and skills to help build the club
- Set goals and objectives - keep them small 1 core goal, 2-4 objectives that meet that goal
- Be selective who joins in the beginning - you are setting a tone and exclusivity will make the ones that want to join later, more willing to follow your structure and help out
Monitor your club... Your club has a goal, and objectives. You and your core group are now responsible for keeping it in line. How to do that in your social media tools is important.
- Facebook - watch for spam, hide it, block if necessary. Talk offline to people about the goals of the group. Do not chastise! No one, no one wants to be told they are wrong - so don't. Explain your rules, and then moderate. If you need to - change to a group, and make it invite only.
- Twitter - search for mentions, use tools that alert you. Search for your business or club name - stay on top of what people say - thank a lot and retweet as much as you can for things that fit your goals and objectives.
- Blog posts - check for responses. Delete spam, and respond to all posts. Yes, all. Your blog needs to be active.