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Thursday, April 28, 2011

The whole is greater than the sum of its parts


Why does social networking work? Because you are not alone.

I started a business with a lot of help from friends and family. My vision was singular, but I could not have done it alone.  People painted, built, scrubbed, and sweat to help me achieve my goals.  The best people did it because they saw my dream coming to reality.  They shared the vision.

It does "take a village" to get things done and there is nothing different in Social Media.  It's not even subtle - they call it "SOCIAL" for a reason.  It's all about relationship building.  I have been told for 17 years that I am a force to reckon with, you don't want to mess with me. My communication style in the business world was, NO first, then MAYBE then NO... In 2 years, I have gotten to pour wine for a living, give hugs as people walk in the door, and make people comfortable - BIG CHANGE in communication. Social media was a way to get a quick makeover of sorts.  I share (sometimes overshare) all the time.  I brag about my staff, my food, my customers, my friends.  I know CLEARLY that all the vision in the world for a business is nothing without all of these people, but I get to share it every day.  I use social media to keep these relationships in tact, even though I have little to no time outside of the four walls of my business.

What does 2000 followers on Facebook mean?
  • 3000+ page views a day - can't get that from standard media every day
  • Personal interactions whenever I have a moment
  • Ability to target messages to genders, locations
  • To the second advertising of specials
  • Easy tool to show appreciation immediately, instant gratification to the customer
  • Like watching a sitcom or the news, your customers get to know the people who make your business happen, intimately
Interaction with your clientele is what makes you different from Walmart, chain Coffee Shops and chain Restaurants.  Knowing the owner is important. Being remembered by the owner and staff is your goal and what will separate you from the pack.
"According to many, George H. W. Bush’s career was advanced by his strong habit of sending thank-you notes (an act ingrained by his mother, no doubt)."
http://www.nytimes.com/2007/11/18/fashion/18age.html.
There is NO WAY ON EARTH, I will be mailing out thank you notes (so if you get one from me, you are truly special).  I have Christmas cards from 2001 with stamps on them waiting to be sent out (several people have died that they would go to, time flies) so I needed something that would allow me to say what I wanted to in an expedited manner. Social Media doesn't just help that, it is the glue to my business relationships.

My business is a cocktail party every night, without knowing who was invited, and hoping they all show every night.  Social Media is my way of letting everyone know they are always invited, always welcome, and always appreciated.

How do you use Social Media in your business to build relationships?

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